What are The Latest Job of Digital Marketing Manager in 2020?

The marketing manager is the professional in charge of performing tasks aimed at promoting and implementing marketing strategies in the short and long term.

Because it is a very broad scope, the marketing manager interacts strongly with various departments in an organization, including research, development, manufacturing, supplies, finance, sales and, in some cases, even legal. Depending on the size of the organization, a marketing manager may also oversee the work of a team of marketers.

What does a marketing manager do?
Marketing is a multifaceted area, allowing the professional to put into practice from the most traditional methods of marketing, as well as with the new possibilities offered by the internet, such as Digital Marketing.

It is important to make it clear that “marketing” is not the same as “publicity and advertising”. The confusion is because it is very common for agencies to hire professionals from both areas.

While marketing has the function of determining what will be done in terms of promoting the product or service, advertising consists of popularizing an idea or concept and encouraging the customer to make the purchase.

The importance of marketing management is to develop means of communication that can make the company achieve its main goals.

Below are some examples of how the marketing manager can act to achieve these goals:

Brand development
One of the most important functions performed by the Marketing Manager is to create the identity of a company.

Far beyond the logo design and other visual characteristics, the professional can even think of sounds, music and other resources that represent the company in the placement of advertisements in audiovisual media, such as radio, TV or the internet.

Increasingly, when developing brands, the marketing manager (usually assisted by a branding professional) seeks ways to generate sensory identification for his company.

For example, the engine sound of a Harley Davidson is considered to be part of its brand, no other motorcycle manufacturer is legally authorized to produce vehicles with the same sound as a Harley Davidson.
Marketing parts management
Internal and external communications, press releases, commercials and other promotional materials are also directed by the marketing manager, ensuring that all communication respects the organization's mission.

Public relations
In many cases, the marketing manager is responsible for representing his employer in the press, at charity events or any opportunity that may make the company's presence public.

He can do this autonomously, with partnerships or hire and supervise professionals trained in Public Relations.

It is common for the professional to grant interviews about products, services or company actions. In times of crisis, it can also help to control damage, reducing opinions that would be negative for the brand

Market intelligence
The professional also plays a fundamental role so that his contractor remains competitive in the market.

The marketing manager can conduct research aimed at guaranteeing the company's position in the market, interviewing customers, potential leads and even consumers in the competition.

It can also generate reports on the state of the economy in the sector in which the organization operates, allowing the organization's leaders to make strategic decisions about the business, developing new products, exploring new markets and running advertising campaigns.

Inbound Marketing
Also known as the “New Marketing”, Inbound Marketing is the evolution of market intelligence, driven by new media.

Among the activities of the Content Marketing Manager are conducting website or blog development projects, as well as content production strategies, website optimization, lead generation, social media, email marketing and digital ads.

This type of knowledge is increasingly required for those who want to work in the area, since Inbound Marketing can generate 54% more sales opportunities than traditional marketing.

Its average return on investment (ROI) is 275%, which means that more companies, on a daily basis, start to take actions aimed at Inbound and look for Content Marketing Managers to supervise them.

The necessary skills
Marketing is a multidisciplinary area. The future marketing manager needs to have extensive knowledge in administration, communication, sales, finance, mathematics, statistics. Even the aspects of marketing itself, such as content marketing, require constant dedication and continuous updating from professionals.

According to data, to work as a Content Marketing Manager, professional experience of at least three years in the area and skills such as mastery of writing and text editing, knowledge of SEO (website optimization) and ability to do analysis of metrics and data.

However, knowledge alone is not enough for the success of the marketing manager. You need to develop other decisive behavioral skills and competencies that will help you stand out in the market. See some of them!

Critical thinking
It is the foundation that management professionals need to build a successful career. Critical thinking is the ability to analyze situations and create effective solutions to solve problems.

This mechanism is essential to filter scenarios and information and identify points that deserve attention.

Sometimes, a solution that could bring results for a certain company may not be the ideal for another, so before going out adopting all the trends and news, everything must pass through the critical thinking of that professional.

 Project and people management
The marketing manager does not necessarily have a project manager title to work. However, given the opportunities and the innumerable processes and actions he leads, having this ability is a great differential to work in the area.

Another important skill is how to deal with people. If you have a centralizing profile, it can be difficult to be a good manager. This professional needs to know how to trust the people around him, empathize and delegate tasks, helping his team to develop their potential and use it to fulfill their goals.

Analytical skills
Successful professionals know the value of the large amount of data available and use it to their advantage to understand consumer behavior, understand trends and create more efficient and assertive marketing efforts.

A series of studies is necessary to create actions to publicize the brand, define which audiences to reach, understand the competitor's strategies, how much a campaign will cost and for how long it is necessary to have it on the market.

With this, it is essential to develop familiarity with mathematics, being able to make calculations and justify your ideas through numbers.

Technical skills
Technology will continue to advance and also influence consumer behavior. Thus, marketing managers need to keep up to date on new tools for building relationships and attracting customers.

To compete for consumer attention, it will be increasingly necessary to master the use of user-friendly social apps and platforms that enhance the shopping experience.

In addition to constantly monitoring public activity and how it interacts with the brand, quality content must be published, with texts, images, videos or campaigns on these online networks.

It is not enough to just spend hours in front of Facebook or Twitter; it is necessary to know how these networks work, which can be a great challenge, as they change the rules of the game at all times.

Languages
Fluency in English is essential for the marketer, especially if he intends to serve multinational companies.

Many publications, studies and trends in the global market are available in English. Even in everyday life, most of the expressions used by the marketer are foreign, such as briefing, brainstorm, marketplace, mailing, branding, franchising, etc.

Spanish can also be important if meetings are held between company executives and prospecting actions aimed at the Latin American market.

Marketing manager training
It is common to find people with a degree in Business Administration, in Advertising and Publicity, Journalism or Public Relations acting as marketing manager.

From Catho's Salary and Benefits Survey, it is possible to draw a profile of this professional: 18% have a degree in marketing, 32% have an MBA and 42% have advanced English.

As a path to reach the position, the professional can start working as an assistant or marketing analyst, and reach management after an average experience of 2 years and 4 months.
How much does the marketing manager earn?
Despite being a very competitive market, in general, the position of marketing manager is well paid in Brazil. However, to get there, the aspirant must study and work hard to get a good job. Always being qualified and having experiences abroad can provide opportunities for personal and professional growth.

Betting on an extra degree also paves the way to management. A business school, for example, can offer a broader view of business and the role of marketing in the organization.

Both the Marketing and Administration courses offer a range of interdisciplinary knowledge, which increases the number of possibilities in terms of specialization. With that, the professional has a wider range of options to develop his professional career.

Marketers do not have a single wage floor valid for the entire country, and there are often no unions that represent them with employers. Thus, wages can vary widely, depending on the industry and the size of the company.
According to the most recent salary guide from consultancy Robert Half, the national average for a Marketing Manager in small and medium-sized companies can vary between R $ 8 thousand and R $ 20 thousand. In large companies, salaries can range from R $ 9,500 to R $ 25,000. With the unstable economic scenario, it is estimated that, between 2016 and 2017, wages will only increase between 0.3 and 0.4%.

The work market
The marketing manager, in general, is an administrator specialized in increasing sales and improving the relationship with the customer. Thus, both in small and large companies, the need for this professional becomes a priority, especially with the heating of electronic commerce, the importance of the digital environment and the assessment of consumer and market behavior.

The duties and responsibilities of a marketing manager vary depending on the size and sector of the company, working alone or leading a team. In general, the professional can work in retail, in industries and also in the third sector.

As service companies are heavily dependent on the relationship with the customer, this segment frequently requires the performance of this qualified professional. For salespeople, big tech companies, for example, recruit marketing managers to help their sales department, helping to boost sales of high-cost, value-added products.

There is still the possibility for the marketing manager to open his own business and act as a consultant, especially if he chooses a sector that is lacking in terms of marketing strategies, thus becoming an expert in this market.

So, are you ready to become a successful marketing manager? Did you have any doubts about the career and its consequences? Share your message in the comments and see you next time.

( Dear readers it took  up to 1 day to write this single blog kindly leave any suggestion, queries ,comments for betterment of your knowledge and my writing skills)\,thanks in advance....